Visual Inspiration 365 // 94

Quote // Great retailers realise that they’re in the business of constantly suprising and delighting their customers – Howard Schultz

– Who is this Howard Schultz you may ask??

Well he just so happens to be an entrepeneurial type man, who was working for a company called Starbucks and was on a buying trip to Milan, Italy where he saw coffee shops on practically every corner.

He figured it seemed to work well over there so why not try it in USA…

The owners of Starbucks weren’t interested at the time, so he started up his own little coffee shop. In the meantime, a couple of years later the owners of “Starbucks” decided to focus on another area of their business and sold the “Starbucks” arm of it’s business to Mr Schultz for a measly $3.8 million in 1985.

The rest is history.

Which brings me to this quote….this shot was taken up in Niagara Falls, Canada. We practically lived at Starbucks while we were there as it was so cold outside so we just chatted and had coffee’s & hot chocolates to wile away the hours : )

Every single time I was delighted with this particular cup simply because it had reindeer’s printed on it.

Starbucks.

You suprise me.

You delight me.

(but I must be truthful….my heart lies with Zaraffa’s)